PRIVACY POLICY

HAPPY BUMMS LTD is committed to ensuring that your privacy is protected. This privacy policy applies to any online and mobile website, application and digital service ("Services") of HAPPY BUMMS LTD ("we", "us", "our") and explains what information we collect, how we process it and the procedures that we have in place to safeguard your privacy. 
If you do not agree to the following policy you may wish to cease viewing/using this website. 
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from happybumms.com (the “Site”).

PERSONAL INFORMATION WE COLLECT 
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”. 
We also collect contact information (such as your name, birthday, nationality, email address, postal address, telephone number and any other personal data) that you provide by completing forms on the Website, including if you subscribe to our newsletter and register and create an account on the Website;

We collect Device Information using the following technologies: 
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org. 
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. 
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit/debit card numbers, paypal ID, and other form of payment identity), email address, and phone number. We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information. 
Providing your personal data to us and HAPPY BUMMS LTD (in particular, your personal details, your email, your address, your credit/debit card numbers and bank code and your telephone number) is necessary for processing your order for the purchase of products on the Website, supplying other services provided on the Website upon your request, or when your personal data is needed to fulfil obligations required by law or regulations. The refusal to provide us and HAPPY BUMMS LTD with any personal data necessary for performing the above purposes may consequently prevent us or HAPPY BUMMS LTD from processing your order for the purchase of products sold on the Website or fulfilling obligations required by law and other regulations. Therefore, failure to provide personal data may constitute, in some cases, a legitimate and justified reason for not processing your order for the purchase of products sold on the Website or not providing the Website’s services.

HOW DO WE USE YOUR PERSONAL INFORMATION? 
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to: 
- Communicate with you (e.g. to send you marketing information or to resolve queries) 
- Screen our orders for potential risk or fraud; and 
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services. 
- Conduct and maintain statistical data analysis relating to the product purchased
- to perform a contract with you or take steps that you have requested in order to enter into a contract (e.g., sale contract); 
- Improve and customise our products, services and our business in general, such as by tracking your product preferences, shopping history and interactions with the Website 
- Carry out data enrichment, such as by analysing your product preferences, shopping history and interactions with the Website together with data collected from third parties, such as data that you agree to share with us on social networks (e.g., Facebook, Instagram, etc.) and/or that we may collect from publicly accessible databases

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). When in line with the preferences you have shared with us, we may use this information for advertising and retargeting purposes.

SHARING YOUR PERSONAL INFORMATION 
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site - you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights. 
We may disclose your personal data to any of our affiliate companies, or to our service providers who assist us in providing the services we offer, processing transactions, fulfilling requests for information, receiving and sending communications, updating marketing lists, analysing data, providing support services or in performing other tasks, from time to time. 
For the avoidance of doubt, we will get your express opt-in consent before we share your personal data with any third party company other than HAPPY BUMMS Limited and HAPPY BUMMS Ltd for marketing purposes. 
Your personal data will be accessible by authorised personnel of HAPPY BUMMS Limited, HAPPY BUMMS LTD and affiliated companies, and service providers acting on our behalf on a need-to-know basis. Transfer of your personal data from your country of residence to third countries, where we operate, will be involved; some of these countries are subject to a data protection adequacy decision of the European Commission, whereas others are not, such as the US. To ensure the protection of your personal data is consistent with applicable law, such transfers outside your country of residence or the EEA will be made pursuant to the EU Model Clauses, the EU-US or CH-US Privacy Shield certification, Binding Corporate Rules or other acceptable legal mechanisms of which you can request a copy via hello@happybumms.com. 
We may also share your personal data with third parties in connection with potential or actual sale or restructuring of our company or any of our assets, or those of any associated company, in which case personal data held by us about our users may be one of the transferred assets. 
We will also respond to requests for personal data where required to do so by law, or when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order, request from a regulator or any other legal process served on us. 
SECURITY 
We place great importance on the security of all personal data associated with our users. For the best possible protection of your personal data outside the limits of our or HAPPY BUMMS LTD's control, your device should be protected (such as by updated antivirus systems) and your internet service provider should take appropriate measures for the security of network data transmission (such as, for example, firewalls and anti-spam filtering). 
While we take reasonable steps to protect your personal data, we cannot guarantee that the personal data you disclose to us will be 100% secure, nor that any data breach will not occur. 
You accept the inherent security implications of dealing on-line over the Internet and will not hold HAPPY BUMMS Limited, HAPPY BUMMS LTD or their processors responsible for any data breach unless it is due to our negligence.

BEHAVIOURAL ADVERTISING 
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below: 
- Facebook: https://www.facebook.com/settings/?tab=ads 
- Google: https://www.google.com/settings/ads/anonymous 
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

DO NOT TRACK 
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS 
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States. 
Right to access - You have the right to obtain confirmation about the personal data we hold on you. You can contact us for further information concerning the aforementioned data by email. 
Right to portability - As long as HAPPY BUMMS Limited or HAPPY BUMMS LTD processes your personal data through automated means based on your consent or an agreement, you have the right to obtain a copy of your data in a structured, commonly used and machine-readable format transferred to your name or to a third party. It will only include the personal information that you have given us. 
Right of rectification - You have the right to request the rectification of your personal data if it is inaccurate, including the right to complete incomplete data. Remember that in your User Area you can modify your personal data. 
Right of suppression - You have the right to obtain without undue delay the suppression of any personal data processed by HAPPY BUMMS Limited or HAPPY BUMMS LTD at any time, except in those situations that the law considers an exception, such as compliance with a legal obligation. 
Right to oppose the processing of data on the basis of legitimate interest - You have the right to object to the processing of your personal data based on the legitimate interest of HAPPY BUMMS Limited or HAPPY BUMMS LTD. We will not be able to continue processing personal data unless we can attest compelling legitimate reasons for said processing that prevail over your interests, rights and freedoms, or for the formulation, exercise or defense of claims. 
Right to oppose direct marketing - You have the right to oppose direct marketing, including profile analysis made for direct marketing purposes. 
Right to restriction - 
You have the right to request that HAPPY BUMMS Limited or HAPPY BUMMS LTD limit the processing of your personal data in the following circumstances: 
• If you object to the processing of your data based on the legitimate interest of HAPPY BUMMS Limited or HAPPY BUMMS LTD, HAPPY BUMMS Limited or HAPPY BUMMS LTD must limit any processing of such data pending the verification of legitimate interest. 
• If you claim that your personal data is incorrect, HAPPY BUMMS LTD must limit any treatment of such data until its accuracy is verified. 
• If the treatment is illegal, you can object to the deletion of personal data and, instead, request limitation of its use. 
• If HAPPY BUMMS LTD or HAPPY BUMMS LTD no longer needs personal information, but you need it for the formulation, the exercise or the defense of claims. 
DATA RETENTION 
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. 
Our general approach is to retain your personal data only for as long as required to fulfil the purposes for which it was collected. However, in some circumstances we may retain personal data for longer periods of time, for instance where we are required to do so in accordance with legal, tax and accounting requirements. 
In specific circumstances we may also retain your personal data for longer periods of time corresponding to the applicable statute of limitations so that we have an accurate record of your dealings with us in the event of any complaints or challenges.

CHANGES 
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

MINORS 
Protecting the safety and privacy of children is very important to us. We do not knowingly collect or use personal data from anyone under the age of sixteen (16) years, or any other age limit sets out by the law of his/her country of residence. By registering on the Website, you confirm that you have reached the age of majority in your country of residence.

CONTACT US 
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e mail at hello@happybumms.com or by mail using the details provided below:

HAPPY BUMMS LTD 
[Re: Manager] 
The Ingenuity Lab, Ingenuity Center, Triumph Road, Nottingham, NG7 2TU, United Kingdom